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Location and climate

The Dinastia Vivanco Bodega is located in Briones, a privileged enclave of the Rioja Alta, in the foothills of the Cantabrian mountain range and on the banks of the River Ebro. It is an area with a mild microclimate and extraordinary calcareous-clay soils that take in old vines with a reduced and selected yield. 



Founded in 2004, it is the culmination of an ambitious project of Vivanco family. Four generations dedicated to wine with a vision of a winery and a Museum of Wine Culture and Foundation. This innovative winery and avant-garde wines in the Colección Vivanco range, with contemporary and modern style of his Crianza and Reserva wines within the segment of traditional Riojas.

The origins of the winemaking vocation of the Vivanco family date back to the year 1915; to the winemaking district of the village of Alberite, La Rioja, where Pedro Vivanco Gonzalez started to make wine for family use from his vineyards. In 1940 he bought a small wine cellar business in the same village. 

Pedro Vivanco’s son, Santiago, along with his wife, Felisa Paracuellos, started another bodega in the heart of the old quarter of Logroño, where they bottled and sold wine produced in the village. It was there that they built up, in a definitive way, the relationship between this Riojan family and the world of winemaking.

In 1946, Pedro Vivanco Paracuellos was born. He familiarised himself with the family business from a very early age, and dedicated himself to it heart and soul.

He received his studies at the Requena School of Enology, where he widened his knowledge further still in the varieties, soil types and the key factors in winemaking, both in Rioja wines and in wines from the rest of Spain. By buying and selling wine, he toured all the villages of La Rioja and its bordering areas, until he became one of the most widely known wine producers in the region.

While pursuing this intense, commercial activity, there began to emerge in Pedro Vivanco, a real expression of love for wine, that in later years would be the key to understanding the projects and achievements of Dinastia Vivanco: A concern for looking for and collecting all kinds of objects related to wine; from books to winepresses, via corkscrews, ethnographic or ornamental objects etc.

Pedro Vivanco married Angélica Saenz, the daughter of a family of growers in Alberite, which further strengthened his family ties within the wine business and complemented Pedro’s collector’s spirit with her artistic talent as a painter.

In 1985 he bought some wonderful land in Briones, one of the most important winemaking areas of the Rioja Alta. It was there, in 1990, that he started his most ambitious project to date: Bodegas Dinastia Vivanco. Even at that stage, he suggested to his family the project of a Museum of Wine Culture, next to the bodega, in which he would exhibit his collections that he had acquired along the way. Furthermore, academics and researchers would have, at their disposal, a suitable place where they could carry out their work and less expert people could discover such a fascinating world.

Pedro Vivanco has two children: Santiago and Rafael. They represent the fourth generation of this winemaking family and bear the responsibility for implementing the future projects for the family.



In the heart of the municipality of Briones, and as a parallel initiative to the cultural and oeno-tourism project, the Vivanco family has created a new and modern winery. It has become a flagship of oenological innovation for the production of high quality wines. The winery is designed to maximise the natural and unique character of the different categories and varieties of the wines. The result is a modern and daring range of wines with abundant character that reflect the entrepreneurial and innovative spirit of Bodegas Dinastía Vivanco.

The painstaking choice of grapes from each vineyard, controlling the individual fermentation and long maceration, applying the most up-to-date winemaking technology, means having the knowledge of an art passed down through generations and which is reflected in a special love of the wine.

Within the dusky darkness of the bodega, only wine from the best vintages can sit in vats and barrels made from French and American oak, acquiring the nuances from the wood, and heightening the primary characteristics of the wine itself. On reaching maturity, they are then bottled and remain in sleepers until perfection and rounding-off.

The result is a wine that reflects the true character of the different vineyards, a quality which makes it inimitably personal, complex and full of fine sensations.

The pioneering winemaking spirit of the family is reflected, as well as in the wines, in the experimentation and investigation into different methods of cultivation and winemaking techniques, in the use of less common varieties, or in the ageing in oak from various sources of origin.


Viticulture Information

The majority of the 300 hectares of vineyards that owned by the Vivanco family are in, or around, the municipalities of Briones and Haro in Rioja Alta. The Dinastia Vivanco wines are made exclusively from these family vineyards and are overseen by Rafael Vivanco and his team. This intimate knowledge of the vineyards, their unique characteristics and potential, improves their ability to make the best selection of grapes for each wine.

The majority of the vineyards are planted with Tempranillo, the main grape of Rioja, and a grape that grows with particular elegance and quality in the Briones area. Other red grapes included are Garnacha, Mazuelo and also Graciano. The Vivanco family vineyard holdings include some of the best sources of old vine examples of these grapes anywhere in Rioja and these grapes are individually selected for the winery’s top wines.

The majority of the white grapes that are grown are Viura and Malvasia, with small plots of Garnacha Blanca and some experimental plantings of more unusual grapes such as Tempranillo Blanco. The best vineyards for these white grapes, located near the winery itself in Briones, are the source of the Vivanco young wines, including the prize winning white blend of Viura and Malvasia.

The great diversity of the plots of land, microclimates and varieties necessitates a personalised vine-growing process. This process aims to capture the maximum expression of the different plots of land on which the vines are grown. To facilitate this process in a sustainable and environmentally friendly fashion, the vine growing process used is non-aggressive and has a low-yield production. Minimum work is carried out on the soil while the use of cover crops enables maximum foliage exposure. Employing pheromones also avoids using insecticides on the vines. All of our wines are made from grapes sourced from our family’s own vineyards.

All the grapes are handpicked and packed in small 10 kg boxes to prevent the rapes from splitting and to conserve the fruit. The time of harvest is decided, for the main part, by a strict monitoring of the ripening process. This is carried out by tasting the grapes on each and every land plot.


The Vivanco Bottle

The Dinastia Vivanco bottle is a unique design used for all the winery’s wines.

Dinastia Vivanco wines are a tribute to Rioja’s traditions, and its future, with wines that reflect the rich winemaking legacy of Spain’s smallest but best loved wine region, made with all the advantages of modern technology and timeworn skill and presented in a stunning package.

The bottle is a recreation of a shape found in the family’s museum, a bottle dating back to the 18th century when each glass bottle was still individually crafted by a skilled glass blower. The design was chosen to reflect the ancient history of wine, and the importance of wine to our social history.

All details have been considered to allow anyone to participate in the culture of wine, including the inclusion of unobtrusive braille information on the back label of the Crianza and Reserva wine bottles.


The Museum

The Dinastía Vivanco Museum of the Culture of Wine is an entirely private enterprise that arises from Pedro Vivanco Paracuello’s love of wine. As the son and grandson of wine merchants, and after completing studies of oenology, he started a major business venture running and expanding both the family bodega and his collection of books or works of art and machinery and equipment associated with wine production.

Pedro Vivanco established his first contacts with wine museums during trips that he made along with other oenologists to several European countries. Those trips yielded the idea of founding his own museum – the first in La Rioja – in which visitors could understand better the process of producing wine and the cultural legacy that this product has left throughout the centuries.

The original idea was only for a modest building, with a single room in which to display the different exhibits that had been acquired without any particular pattern, and with a more regional focus, but this idea matured, developed and evolved well beyond this modest start into the current project.

These changes were driven by the involvement and interests of the whole family, including Pedro’s two sons, Santiago and Rafael, by the involvement of experts in many areas, and based on the tireless family visits to all the existing wine museums all over the world.

Today, the museum covers 9,000 m2 that includes: permanent exhibition rooms, temporary exhibition rooms, the Foundation’s Documentation Centre, Conference Hall, Tasting Classroom, Restaurant, Café and Shop. Next to the museum we can find the collection of grape vines from around the world, car park, various garden spaces, a children’s play area, and extensive vineyards; all surrounded by a typical Riojan landscape.



Winemaker: Rafael Vivanco: born in Logroño in 1973. He has a Degree in Law and a Master’s in Business Management. His joining the family business meant a new challenge in management geared towards excellence in quality. His interest from a tender age in literature and archaeology has marked his professional career and has led to enriching the family collection by acquiring archaeological objects from different cultures: Roman mosaics, Egyptian headstones, Greek vases etc. His dedication to the museum project is extremely important in securing the goals of the Vivanco family.

Director: Santiago Vivanco: born in Logroño in 1975. An agronomy engineer and with a Master’s degree in business studies, he combined his studies with working in the family business. He introduced new technology and modernised the operating installations. Later he graduated from the Enology Faculty in Bordeaux where he also worked and got to know wine-producers in the region. His visits to foreign wine-growing regions and the knowledge of the ways and methods of producing other types of wine, have given him the basis to cast an even more favourable judgement of the qualities of Rioja wines.  His immediate project is selecting the best family vineyards in order to grow great Rioja wines that will be the flagship of Bodegas Dinastia Vivanco.